The concept of a campus bookstore is coming of age – the digital age, that is – and 91×ÔÅÄ’s bookstore is leading the way.
To better reflect the entirety of the 91×ÔÅÄ experience supported by its merchandise and services, 91×ÔÅÄ’s “University Bookstoreâ€� has been renamed .
“We’ve expanded our products and services to reflect 91×ÔÅÄ’s commitment to our Digital World initiative, and to address significant changes in the textbook industry—most obviously, the digital format of books,â€� says Laura Stevens, director of auxiliary services. “The M Store will continue to expand as we strive to meet a broad spectrum of needs across academics, technology and University tradition.â€�
Campus patrons will still find their favorite 91×ÔÅÄ merchandise, supplies and food in the store, Stevens says, but going forward, the focus will be on building a strong online store, along with mobile cashiering and promotions.
“The University logo is such a strong brand statement, it’s fitting the name of the store reflects the image of the University,� Stevens says. “The M Store name sums up everything we want to accomplish. We try to anticipate the items and services that people may need while on campus and meet those needs in a robust and timely way.�
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